In this video we will talk about the 8 key differences between Search Ads 360 (SA360) which is a part of DoubleClick or Google Marketing Platform suite and Google Ads

Here are the categories in which I have explained the differences:
0:00 Introduction
0:44 Inventory
1:28 Setup
3:09 Ideal for
4:17 Reporting
6:36 Bidding
7:45 Attribution
9:00 Integrations
10:07 Automation

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Melanie Roland, senior account executive for Google Marketing Platform, explains how Search Ads 360 can help businesses become more efficient and save time.

The Essentials video series from Learn with Google Marketing Platform shares important product information about Google Marketing Platform directly from the Google experts. Get the latest tips and strategies from those who know best.

Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better decisions faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers.

Watch more Google Marketing Platform Essentials videos here: https://goo.gle/3yoUduW
Register for live events and watch on demand education content at https://g.co/learnwithgmp
Gain inspiration from the iProspect case study https://goo.gle/3tw4TFb and Jellyfish case study https://goo.gle/3UFZ97G.

Time stamps:

0:00 Intro
0:45 What is Search Ads 360?
1:07 A history of Search Ads 360
02:16 Drive efficiency
03:12 Save time
04:10 Easy to use